August 11

The “7-Second Hook Formula” to Capture Your Audience’s Attention and Get Them to Take Action—in Seven Seconds or Less!

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The “7-Second Hook Formula” to Capture Your Audience’s Attention and Get Them to Take Action—in Seven Seconds or Less!

The “7-Second Hook Formula” to Capture Your Audience’s Attention and Get Them to Take Action—in Seven Seconds or Less!

I'm super excited to be able to share this with you. We are talking about the "7 Second Hook Formula" to capture your audience's attention and get them to take action in 7 seconds or less. 

Now that's a huge headline, right? I'm excited about today's topic because it is super important to be using videos.

And if you are a network marketer looking to promote your products, attract retail customers and build your business online using unparalleled power of video marketing, then you are in the right place. My name is Brandy Shaver, coming to you from Utah. And I teach network marketers, entrepreneurs, business owners, how to create leverage and automation and bring their perfect prospects to them. 

So here's the thing, I want to jump right into this because it's kind of a long topic. 

So if you don't have a few minutes to watch this whole thing, pin it or save it to your videos or share on your social media so that you have it for later, because you're going to want to know this stuff, to keep people coming back for more and getting to be in your circle and obviously ordering more product and building your team.

So you've only got 7 seconds to snag your prospect's attention. Now that's pretty scary, right?

Here's the thing, a goldfish has more of an attention span than a human being. So that comes from a study that smarter people than I did, but your videos are definitely not going to land well, if you're full of hype or talking about salesy lingo and those kinds of things like, "how fast can you talk about incredible benefits of what you're selling", all of that is definitely not what you're going to want to be doing.

So here's some tweaks that you can make to the first 7 seconds of your video to make a HUGE difference. And I've actually just modeled some of it for you because you can't be too salesy or too hypey or jump right into the pitch. 

Obviously we want people to join us and we want them to be buying product, but always keep in mind, even though your goal is to get the sale, you need to do it in a very specific way. So you don't turn people off or offend them. Okay.

So the main thing to remember through all of this that I'm going to share is that you want to share value and you want to focus on what's in it for them. Not what's in it for you.

So if you give away too much about your product, it also stifles the curiosity and people are like, 'Oh, I already know about that'. Right? So you want to create curiosity, urgency and build the desire to learn more by using these four tweaks that I'm gonna share with you next. All right.


So, INTERUPT. In product demonstration videos, people are not thinking about you. They are thinking about what's in it for them.

And if you think about like, maybe you've seen one of the makeup tutorials or I'm just trying to think of some of the others that I've seen. It's like reality TV that we just keep watching and watching and watching.

When I'm watching those videos, and I'm guessing you're the same way, I'm not thinking about how incredible that looks on her with the makeup. I'm thinking, how might I duplicate that for me? Or would this work for me?

Okay. So instead of wasting your first 5 to 7 seconds, introducing yourself, think about what I did at the beginning of this video. Okay. I actually asked you a question, right?

So here's some examples that you can use to ask questions that create curiosity, fear, or implies a benefit. So here's a couple, all right.

Are you eating any of these three foods that virtually guarantee you'll struggle with losing weight? Is your retirement savings at risk? What's the secret to keeping crow's feet at bay year after year? Can this medical breakthrough turn back the clock and make you look 20 years younger? Do you want to discover the weight loss secrets of the world's top supermodels?

So those are some examples. Those last two are a little bit salesy for me, but you know, it's just an example, of course. So if you're targeting the right audience with your videos, then when you interrupt, you give them no choice, but to stop the scroll and continue to watch the rest of your video.


All right. So the next one is INTRODUCE. Now, most make this step longer than it needs to be. They just do. It's not about you.

And if you've ever seen the videos where, you know, they've got their camera and they're like, in the garage and they've got the Lamborghini's and whatever, nobody cares! 

Nobody cares if you're standing out on the road and you're standing in front of a beautiful car, that's not what this is about because that's not about them. It's about you.

And so keep your introduction really, really brief. And here's two ideas. State your name and where you're coming from. "So my name is Brandy and I'm coming from Richfield, Utah".

Okay. State your name and build a quick authority. "Hey, my name is Brandy Shaver, what I do is teach network marketers, entrepreneurs, and business owners how to build their businesses online with automation and leverage".

Simple right? Just keep it short, especially with this style of video. And remember you want to keep the focus on your viewer, not on you and don't waste precious time.


The third tweak is you want to make your CALL TO ACTION earlier in the video. So here's some calls to action and I'm going to model it for you right here.

Okay. So if you want to learn more about these tweaks and how you can use the social retail and enrollment blueprint to grow your business, you're going to want to let me know below or grab the link that's somewhere in this video.  That's a 'call to action'.

This gives all of your impulsive buyers, a chance to take action right now. So you can give the call to action in the first seven to 10 seconds.

So instead of me going into the content, I can be like 'Hey, do you want to know more about the 7 hook video and you don't have time right now to watch this, grab the link'.

And it's going to take you over to the social retail and enrollment blueprint, where you can learn how to use four different types of videos to grow your business and build your customer base. Okay.

So that would have been something I share in the first, but here's some ideas of call to actions for you.

Drop me a comment below if you'd like to learn more. Please like, and share this video if you get value. Tag a friend if you think they can benefit too. Shoot me a message to learn more. Question, do you prefer A, B or C? You could do a multiple choice question. Do you prefer that I share with you the four videos or do you prefer I do X, Y, and Z, and people will choose.

All right. So your call to action doesn't have to be long, but it needs to be strong, commanding and descriptive. So your viewers know what to do next.

People are so accustomed to being told what to do. So we have to tell them what to do. And if you want to go back and watch the video I did a couple of days ago, you will see that in that episode that I didn't give a call to action.

And that was on me. Right? I'm not going to re-record it because I wanted you to get the value of it anyway, but there's no call to action because I actually forgot. So you can see that even someone that's been doing video for a long time can improve their videos. Right?


So step number four or tweak number four is SET EXPECTATIONS. Remember people are watching your videos and you've got to figure out what's in it for them. Okay. They want to figure out what's in it for them.

So the faster you can create curiosity, articulate a benefit or describe a fear that makes your viewer want to watch the whole video through, the better. Okay.

So you're essentially giving them a heads up on what's next so they're less skeptical, is kind of how it works. That's how come the "7 second hook" formula sets expectations.

This step needs to be only a few seconds. So here's some examples. All right. So you could do this.

In the next four minutes, I'm going to share with you how to lose 10 pounds in seven days by eliminating the three foods that you may not even realize are making you actually gain weight.

Let me give you one more for setting expectations.

You'll learn about the three key ingredients, all brand named skin serums, lacking proper combination, which keeps them from properly hydrating your skin and maintaining its youthful, firm elasticity. All right.

So when people understand what you're going to teach them, then they're going to be less resistant and curious to find out more. So when I started this video, and you can go back and check it out, but I said, I'm going to share with you the four tweaks that are going to help you get more customers and sales on video.

So if you desire, if you want to learn more about how to use these four tweaks and the four videos that you want to be using to grow your customer base, go ahead and grab the link, wherever that may be inside of this episode.


And I appreciate you being here. If you've got value, let me know.

If someone else needs to hear this, you're welcome to share with them. Super excited that I'm able to share this value and help you up your game in your videos to grow more customers.

So I appreciate you being here and we will see you next time.

The “7-Second Hook Formula” to Capture Your Audience’s Attention and Get Them to Take Action—in Seven Seconds or Less! 1


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About the Author

Brandy is a wife, mother of six, and a lead generation expert, as well as a network marketer. Her passion is helping others realize the power of building their business using the Internet, coaching others to believe in themselves, and to fight for their dreams.

Brandy Sher Shaver

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