Hey, welcome to today's episode.
My name is Brandy Shaver, and I am so excited to be sharing this topic with you because a lot of network marketers are missing this. And if you're missing this, you're totally missing out on new recruits and new customers because you're missing the whole entire point of building online.
So the thing I'm talking about is the difference between avatar market and target market.
An avatar is one person. So you're focused on one specific person.
The target market is a whole big group of that avatar.
Here's what I've noticed is that a lot of people are getting on their pedestal on social media and blasting out to everyone about their products and opportunities. However, when you're blasting to everyone, nobody listens. Right?
So if you think about, for instance, like a radio station, they have a certain type of person that follows that radio station. So if you're a hard rock listener, you have a radio station. If you are a country listener, you have a radio station. That's what an avatar is. You're never going to run out of people, but you've got to start speaking to your specific person and the best way I know how to share this with you, so that you know how to do it.
Have you ever read a post that you were like, oh my gosh, she is speaking directly to me. Like, she totally gets me. Right? You've maybe watched a video or even read a post where someone has laid it out.
The point is that your posts and your lives are about what's in it for them. Not what's in it for you. It's about what's in it for them. When you can start to switch that around and help serve your perfect prospect.
So let's say your perfect prospect is a mom. Maybe she's got a little bit of baby weight going on still, it's been five years since she had her youngest baby. Maybe she tries to stay active, but maybe just doesn't have the time and needs some of your products to help her drop that extra 10 pounds.
That could be somebody's avatar.
When you speak to that avatar, that person is going to raise their hand. They're going to say, oh my gosh, you spoke directly to me in that post. And I have to have what you're talking about. That's when you move the conversation to messenger where you can get personal and get her order, whatever that is going to help her solve her problems. So if you've done this right, you will have people jumping on to your post, raising their hands. They'll be messaging you.
And of course, one of the key caveats to this is on social media. You have to give love to get love.
If you're not out in social media, commenting, starting conversations, and really being an authentic human on other people's profiles that you want to work with or have as customers, they're not even seeing your stuff.
So you have got to give more love than you are taking.
Go in comment on people's stuff and then go post yours and test and tweak until you get it figured out. You want to find that avatar and post based on how you can solve their problems or pain. A great way to connect and be authentic is to share your similar struggles. That might hit home for them and want to see how you fixed your pain.
I hope you got value added today.