Hey, welcome to today's episode!
If you're here for the first time, My name is Brandy shaver.
What I do is teach business owners, entrepreneurs, people that move products and build teams, how to do that using social media with simple everyday things that make sense.
So today we're talking about the old saying - “Facts Tell, Stories Sell!”
We all know this, but how do you actually use this to build your business online? If you're like me, you might just want to say it. Say- “Hey, this is what I have, and this is how it works” However, because social media is social, people don't go there to buy things. But there is a way around this and that’s what I want to share with you today!
I was looking at a post I did last year about gut health and in this post, I listed out all the facts about the product I was promoting. Facts about gut health and what it does and how it helps you and this and that and the other. I'm a very fact-based upfront person so I thought sharing facts would be enough to get attention. But what I noticed about the engagement on that post was that there was little to none.
All right, now a year later I shared that same product but instead of just talking about the facts I shared my story with it. I shared how I started taking it, how excited I was about it, and how I feel like a million bucks since taking it. And that post had over 150 comments on it and so much engagement. So that proves it - Facts Tell Stories Sell!! I tested it.
Have you ever tried this theory out? When you post about your products do you share your story with it? It doesn't have to be the same story every time. There's always a story that can go with whatever product you are talking about. You are more interesting than you think!
I wanna share an illustration with you that one of my mentors shared with me recently. Its the story of the hound dog and the nail and it goes like this -
A grandson and his grandpa were sitting on the porch talking and the boy heard the hound dog moaning in his sleep. He asked “Why does he keep moaning?”. The Grandpa said “Well Bobby, the old hound dog fell asleep on a nail and it's getting uncomfortable. It's not uncomfortable enough for him to get up and move so he just keeps moaning about it.”
The moral of the story here is simple - Is the thought of not getting things done painful enough for you to get off your butt and move out of your comfort zone? Or are you just going to keep moaning about it and staying where you are for the next 5, 10, 20 years?
You've got to really dig into the reason you're building your business and what it means to you. Remind yourself of your goals over and, over again. Complacency is the forerunner of mediocrity!
You can never work too hard on mindset, strategy, and action because forever is a long time to lay on that proverbial nail and let your comfort zone allow you to remain mediocre while you watch your family do without.
So when you think about planning your posts for your business remember that -
Facts Tell and Stories SELL!
People want the story. They want to imagine what's possible for them. It's so powerful and I know you can do it!
I hope this information was helpful to you. If you need more info on how to build your business online be sure to grab the resource in the link below!
See you next time!