Attending my company event at the same dang rank I had been for three years in my network marketing career almost put me over the edge, this last spring...
Tired of running around prospecting people in malls and Wal-marts.
SO sick of stalking waitresses feeling like I had to HUNT down my next prospect, plus it wasn't very productive.
I felt like something was missing.
DANGEROUS thoughts started to emerge... maybe this wasn't for me, maybe I am not cut out for business, I could just go back to my job.
Knowing my lack of results was not from lack of taking action in my business.
I seriously was ready to punch something or someone...
Tired of spinning my wheels and knowing the place my head was in, I needed an event to attend.
Off I went, in June to see if I could get my mindset back on track, thank goodness I did it ended up being a game changer.
Spending a week in Vegas for many, can prove to be a dangerous proposition for most people.
The the partying, the gambling, the dancing, the... well... you get the idea...
However, for this event, discipline was the name of the game for me.
Ok, I did stay up to late, but if you know me... that's pretty normal.
Aside from that, I was there to learn and to network and I was in bed every night by 2 am and up in the morning, early to get to the event.
With all the excitement surrounding the many superstar entrepreneurs who would be speaking in front of 1,000's people at the main event, I was actually more excited about something else...
You see, the year before, I had attended an event for all in network marketing and a lot of people who are making 6-figures plus per year in their business were there.
I was excited to once again, be at this event.
WHY? you are asking yourself... Well...
If you are a 6-figure earner and want to be a 7-figure earner... OR are a 7-figure earner and want to grow to a 8-figure earner...
Then you gotta find a way to be involved in 7 and 8-figure conversations!
There's so much they've shared with me, and that's why I've put together a 10-Day Recruiting Bootcamp that reveals the latest strategies on building a team fast without rejection.
But for now, I'd like to focus in on what was probably the most important thing that was discussed that entire week in Vegas.
INDUSTRY LEADERS IN NETWORK MARKETING ADMIT 'INTERNET MARKETING WORKS!'
Friends of mine, who have earned tens of millions of dollars in network marketing, finally conceded that using 'Internet marketing can work!'
Now, I'm not talking about prospecting people on social media.
That's not marketing.
That's just traditional prospecting using the internet, which if done right is totally cool! If done wrong it is SO annoying!
'Internet marketing' means using advertising, Facebook fan pages, blogging, email blasts, sales funnels, etc., to build your business.
It always confused me that many leaders had this belief that Internet marketing was a distraction, given the fact that many of them built their online brands using... well... Internet marketing!
Specifically, a type of Internet marketing we call attraction marketing, which focuses on building a loyal following online and creating a trusted brand where people will literally buy anything you recommend.
I have seen many people build successful network marketing businesses using the Internet, but some of my top networking friends haven't, so they maintain the belief that it can't be done and refer to it often as a 'distraction.'
But standing in that room of about 200 6-figure & up earners, were a lot people who had built their organizations partially or entirely online using all kinds of Internet strategies, whom were acknowledged for their success and proved that network marketing can be done using internet marketing, among other online strategies.
And believe me, I was paying attention to these people when they stood up and shared, as did everyone else in the room.
I am sure this is about to put some people's panties in a bind. but... I'm gonna share with you top 3 social media strategies that are actually used to build network marketing businesses, you know, in the 21st century. LOL
STRATEGY #1: SOCIAL MEDIA PROSPECTING
This strategy is an approach which will seem pretty familiar, because it's prospecting as we've always done it, just with an online twist.
Now prospecting on social media is NOT 'Internet marketing,' however it still beats camping out at Walmart or stalking the waitress at dinner.
This is the process a friend of mine, Janine, who is a 7-figure producer in network marketing teaches to her team, after their warm market runs out...
1) SEARCH Use Facebook Search to find 'friends of friends' who live locally (to start with).
There are a few reasons for doing it this way...
First, Facebook allows you to directly message 'friends of friends' so that your message goes into their main inbox, instead of the 'Other' inbox, which most people don't even know exists. (I didn't know either, prior to learning this strategy from her).
You start with local, because it will allow you to eventually meet face to face with them to form a more powerful personal connection. Given that you have no prior relationship, it's important to meet.
2) QUALIFY Next, you take a minute to look at their profile and identify key interests that might resonate with you personally, your products or business. You are also looking for more subtle things, like are they smiling in their pictures? Are they outgoing? Do they seem to be a positive person?
Remember, you are prospecting, but you are also qualifying them.
For example, an interest in Jim Rohn might indicate an interest in entrepreneurship or network marketing. An interest in Zumba indicates an interest in health and wellness and that might resonate with your company's products.
3) MESSAGE Then you craft your first message to them, which believe it or not, follows a somewhat standard prospecting approach.
You can come up with a template, but each message will be tailored to them specifically. This message will mention friends you have in common. You mention that you're a recruiter for a 'health & wellness company' or whatever the niche is, you're 'expanding in the area' and you ask if they are 'open to earning extra money?'
As Janine described it, 'You throw the ball in the air and see if they swing back at it.'
DO NOT be posting copy/paste messages with links to sign up for your opportunity. Not only is that not effective, it's considered SPAM by Facebook and can get your account shut down and get your company in trouble too.
In this initial message, you are not giving them any info or links. You are simply trying to get them to express an interest.
4) BOOK If they 'swing back,' book a face to face meeting, if local or at the very least get them on a video chat with zoom. You just let them know that its a lot like a puzzle 90% visual and better explained in person and, 'if we were to work together, it's a good opportunity to see if we would like each other.
At this point, if they meet with you, hopefully your company or upline have defined a process for you to follow here.
According to Janine, her and her team experience about a 30% positive response rate.
If they don't answer back, there are some different approaches here. Some play it safe and leave the 70% that didn't answer back, alone.
Janine is an advocate of following up with a 2nd message 4-5 days later, if they don't answer back. It's a short message simply to see if they a) received the 1st message and b) to see if they are interested. Sometimes they don't get the first message or see the message when they are in the middle of something and forget to answer back.
The 2nd message, will usually double her overall results vs only sending 1 message.
Sending a 3rd follow-up message is not recommended. At this point, you assume a 'NO' and move on.
Moving on :)... here's another cool strategy...
STRATEGY #2: THE 'MOUSE TRAP' METHOD
This process is pretty simple and depending on your personality, may or may not be great for you. This pretty much involves posting your results on social media (i.e. setting the 'mouse trap') and waiting for people to express an interest via the comments or private message. (i.e SNAP!!!)
Additionally, to boost results, you can add a CALL TO ACTION to message you, if they want more info.
From a 'leading with the opportunity', this would involve posting pictures and announcements about your 'rags to riches' story, income results, and the impact it's made on your lifestyle. (Obviously, you can only do this if you've gotten results.)
I've seen people whom I know personally use this strategy with great success, but I'm a person that is very careful of this approach and I could see running into compliance or even legal problems, if lots of people in your company are doing this. I have done a couple of these posts and successfully... but I personally don't like this angle because it can tick off your real life friends & family, but I know it can work well too, because let's face it, most people have a desire for more income.
Another option for this strategy is with a 'leading with the product', this mouse trap approach could be very powerful and usually more friend & company safe, especially if the results you are posting has to do with a personal or customer case study. This will help you generate more customers and a few of those customers may express an interest in the business, after they fall in love with the product.
I've seen this go crazy with weight loss challenges & case studies, which still work amazingly well, but can also work with other products, if there is a definite visible result that was produced from product use.
For example, I've seen people in travel businesses, post pictures of their luxury vacation/trips and reveal how little they paid for that experience.
Or you can post pictures of yourself doing things, which would not have been possible without certain supplements.
Essentially, show everyone connected to you on social media a desirable change in your life, achieved in part or as a direct result of your product.
Once they express an interest, you follow whatever process you've been taught for closing people.
But if 'closing' people is not your thing, (like me) then there's my favorite Internet strategy, which Ferny taught me, and I have implemented into my business for the past 2 years...
STRATEGY #3: 'ATTRACTION MARKETING'
I think we will all look back at the year 2017 as the tipping point for when Internet marketing (i.e. passive online selling & recruiting) was finally legitimized as the force it deserves to be recognized as, in network marketing.
Person after person, stood up at this Event we talked about above saying they built and were building their businesses, primarily using Internet marketing.
Now, if they were the only 6-figure earners, what has happened in the past is that 'old schoolers' would dismiss their success as a 'fluke' or 'non-duplicatable.
However, there from the stage, a couple of powerhouse network marketers, stood up when 7-figure earners were asked to identify themselves and they openly said that they had built online and they described their strategy.
What they outlined as the blueprint for their business was exactly a method I've been using and teaching for the last 2 years, which we call 'attraction marketing,' outlined in this FREE Recruiting Bootcamp available here.
In addition to this couple, others stood up and shared very similar approaches.
These folks didn't message strangers online templated messages like in Strategy #1.
They didn't fill their friend's Newsfeeds with promotions for an opportunity or product as in Strategy #2.
What they did was create a truly passive way of making sure that when they woke up each morning...
They would have an inbox full of notifications, letting them know that there were 10, 20, 50, or even hundreds of new prospects, interested in learning more about their opportunity or product.
They would also have an inbox full of notifications of 20 to 40 new CUSTOMERS waiting to receive their product and excited about the possibility it holds for them.
They would also have an inboxes full of notifications of 10 to 20 new DISTRIBUTORS ready to get signed up (or already signed up while you slept), waiting to be led in their new exciting venture.
You see, just about every other type of business in the world is now using proven, passive and scalable online marketing & advertising methods.
So why NOT YOU and your network marketing business? The only reason would be if it wasn't a REAL business. But you and I know better.
There is a proven way to build online and you can learn more about it here via my FREE training.
Just like anything else in business, this will take a lot of work and study.
But ultimately, improving your skill set by moving you into the 21st century.
If you are ready, grab the free video course below.